Logo
  • Home
  • ·Media
  • ·HM Wellness Spring 2025 campaign monochrome portrait
Model with a white textured bath towel wrapped around her waist, photographed from behind in monochrome.

H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025

About

Captured in black and white, this intimate portrait for the H&M Wellness Spring 2025 campaign features model Andreea Diaconu photographed from behind by Deo Suveera. The framing focuses on the upper torso and bare back with visible moles and natural skin texture, wrapped in a white embossed bath towel. Styling by Maria Barsoum, art direction by Dorin Azougy, hair by Ali Pirzadeh, and makeup by Regina Törnwall complete the production. The high-contrast monochromatic grading highlights fabric textures and organic forms.

Brand

H&M

Project

H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025

Keywords

woman in bath towelbath towelwoman from behindfemale modelwoman

Credits

Deo Suveera
Photographer
Maria Barsoum
Fashion Editor/Stylist
Dorin Azougy
Art Director
Ali Pirzadeh
Hair Stylist
Regina Törnwall
Makeup Artist

Styles

EditorialVerticalMonochromeClean

Techniques

Analogue / film

Industries

Skincare

Context

Advertising Campaign
Similar media
Woman wrapped in a white duvet standing in front of an open window by photographer Martika Avalon
Close-up portrait of a woman lying down with hands resting on her body against a plain white background
Monochrome portrait of a young woman leaning against a dark wooden building wearing a light sleeveless dress.
Black and white diptych portrait of a woman with a towel on her head holding her face by photographer Sylve Colless
Black and white portrait of a person's back and torso from the waist up against a neutral background by Jess Ruby James
Monochrome photograph of a woman in a sequined dress lifting a large towel on a sandy beach
Close-up portrait of shirtless man with water droplets on skin standing near a lake outdoors.
Black and white portrait of a person resting their head on crossed arms, shot by Jess Ruby James in Sydney.
Charlee Fraser kneeling on a sandy beach wearing a white swimsuit in a black and white editorial photograph for Harper's Bazaar Australia.
Close-up black and white portrait of a person sitting with arms crossed over torso against a plain background
Black and white portrait of a woman lying backward on a bed with arms extended near a window by photographer Dustin Aksland
Monochrome fashion portrait of a female model outdoors wearing a textured short-sleeve sweater and dark trousers.
Monochrome action photograph of a person diving headfirst into an outdoor swimming pool with water splashing
Portrait of a person from behind featuring long dark layered hair styled with high volume against a seamless grey background.
Extreme close-up monochrome photograph focusing on abstract curves of human skin and body contours with fine texture.
High-angle black and white portrait of a woman with curly hair resting her head on her crossed arms, wearing a black strap top.
Monochrome photograph of a woman framed by tall wild grasses and seed heads outdoors
Black and white editorial image of a woman wrapped in a white towel in a bathroom with hanging towels and bathroom vanity.
Black and white portrait of a woman with hair blowing wildly through a car window by Nastasia Dusapin.
Monochrome diptych featuring a profile portrait with studs on the face and a rear view of a person wearing a dark jacket.
From the same project