Brand
H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025
Associated creatives
Tags
Description
Captured in black and white, this intimate portrait for the H&M Wellness Spring 2025 campaign features model Andreea Diaconu photographed from behind by Deo Suveera. The framing focuses on the upper torso and bare back with visible moles and natural skin texture, wrapped in a white embossed bath towel. Styling by Maria Barsoum, art direction by Dorin Azougy, hair by Ali Pirzadeh, and makeup by Regina Törnwall complete the production. The high-contrast monochromatic grading highlights fabric textures and organic forms.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Skincare
Color
Ivory (70%)
Context
Advertising Campaign