Brand
H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025
Associated creatives
Tags
Description
Model Andreea Diaconu is captured in a profile view performing a yoga pose outdoors for the H&M Wellness Spring 2025 campaign. She wears matching athletic wear consisting of a dark sports bra and leggings, with her hair styled in a neat bun. The shot is photographed by Deo Suveera with fashion editing by Maria Barsoum and art direction by Dorin Azougy. Soft natural daylight casts dramatic leaf shadows across a textured grey wall in the background, creating an organic and serene atmosphere.
Style
Vertical, Commercial, Earthy, Clean
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (100%)
Background
Concrete Texture
Context
Advertising Campaign