Brand
H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025
Associated creatives
Tags
Description
This extreme macro beauty portrait captures a close-up detail of glossy pink lips and teeth, created for the H&M Wellness Spring 2025 campaign. Photographed by Deo Suveera with fashion styling by Maria Barsoum and art direction by Dorin Azougy, the image highlights sharp textural detail on skin and lip gloss. Hair styling by Ali Pirzadeh and makeup by Regina Törnwall complete the look, featuring model Andreea Diaconu.
Style
Editorial, Vertical, Clean, Glossy
Techniques
Macro, Natural light
Industries
Cosmetics
Color
Blush (70%)
Pure White (30%)
Context
Advertising Campaign, E-commerce / Product