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Brand
H&M
ProjectH&M WELLNESS Spring 2025 CAMPAIGN
Model performing a bridge yoga pose in white activewear against a rustic stone wall for H and M Wellness Spring 2025 campaign.

H&M H&M WELLNESS Spring 2025 CAMPAIGN 2025

Associated creatives

Deo Suveera
Deo SuveeraPhotographer
Maria Barsoum
Maria BarsoumFashion Editor/Stylist
Dorin Azougy
Dorin AzougyArt Director
Ali Pirzadeh
Ali PirzadehHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Andreea Diaconu
Andreea DiaconuModel

Tags

woman doing yoga bridge posewoman in white activewearwoman doing yogawhite activewearyoga bridge posewoman in white leggingswhite leggingswhite sports bra

Description

This vertical commercial editorial image for the H&M Wellness Spring 2025 campaign features model Andreea Diaconu performing a bridge yoga pose. Photographed by Deo Suveera with art direction by Dorin Azougy and styling by Maria Barsoum, the subject wears a white activewear top and matching leggings while positioned on a low stone wall. The warm natural lighting enhances the earthy tones of the stone architecture and gravel foreground, complementing the serene mood of the scene.