H&M Spring 2024 Ad Campaign 2024

Description

Black and white fashion campaign portrait featuring model Vittoria Ceretti posing outdoors against a rocky natural landscape. She wears a dark sleeveless top with a draped shoulder detail and dark trousers, with her hair pulled back and wearing drop earrings. The shot is captured in natural daylight with a high-contrast monochrome aesthetic. Photographed by Dan Jackson for H&M Spring 2024 Ad Campaign.

Style

Editorial, Vertical, Monochrome, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Rocky Coast

Context

Advertising Campaign