H&M Spring 2024 Ad Campaign 2024

Description

Vittoria Ceretti stands outdoors against an arid rocky hillside and sparse desert vegetation for the H&M Spring 2024 ad campaign. She wears a long-sleeved sheer black button-down shirt paired with a voluminous floor-length dark skirt. Her dark hair falls straight around her shoulders, and her expression is neutral and direct. The natural outdoor lighting casts subtle shadows on the gravelly ground beneath her feet. Dan Jackson photographed this commercial fashion portrait, highlighting the contrast between the minimalist black attire and the rugged natural terrain.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Desert

Context

Advertising Campaign