H&M Spring 2024 Ad Campaign 2024

Description

Model Vittoria Ceretti is captured outdoors for the H&M Spring 2024 advertising campaign, photographed by Dan Jackson. She is seated atop massive, weathered grey boulders surrounded by dry grasses and sparse shrubs. She wears a coordinated grey denim jacket and matching flared denim trousers, paired with light-coloured boots. The lighting is bright and diffuse under an overcast sky, creating a desaturated, natural colour palette across the rocky environment.

Style

Editorial, Horizontal, Desaturated

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Mountain

Context

Advertising Campaign