H&M Spring 2024 Ad Campaign 2024

Description

This black and white fashion portrait features model Vittoria Ceretti posing outdoors among large natural boulders and sparse foliage. She wears a dark one-shoulder top paired with tailored trousers. The lighting creates natural highlights and shadows across the rugged rocky terrain and textured fabrics. Photographed by Dan Jackson for the H&M Spring 2024 ad campaign, the composition captures a stark outdoor aesthetic.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Mountain

Context

Advertising Campaign