H&M Spring 2024 Ad Campaign 2024

Description

Vittoria Ceretti is captured outdoors for the H&M Spring 2024 ad campaign, photographed by Dan Jackson. The model is seated in a bright yellow lattice chair against a light-coloured concrete block wall and paved ground. She wears a structured olive green sleeveless utility vest with large chest pockets, paired with wide-leg black leather trousers and snakeskin print boots. Her dark hair is pulled back in a casual updo, and her expression is direct and focused toward the camera. Natural daylight illuminates the scene with a clean, straightforward composition.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

House

Context

Advertising Campaign