H&M Spring 2024 Ad Campaign 2024

Description

This black and white portrait features model Vittoria Ceretti captured outdoors for the H&M Spring 2024 ad campaign, photographed by Dan Jackson. Ceretti wears an unbuttoned denim shirt with visible collar and button hardware, posed against a textured natural landscape backdrop with rocky terrain. Her dark hair is parted neatly down the center and pulled back, and her expression is direct and steady. The monochrome aesthetic emphasizes high-contrast lighting and sharp natural textures across her skin and clothing.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Background

Mountain

Context

Advertising Campaign