H&M H&M Move - Cotton Active 2026

Description

A model is captured in profile performing a yoga upward-facing dog stretch on a woven mat against a pale, neutral wall. She wears matching cream-coloured activewear including a strappy sports bra and leggings. Soft, natural light illuminates the scene, highlighting the minimalist aesthetic of the H&M Move Cotton Active project. The photograph was shot by Mark Rabadan with hair styling by Mette Thorsgaard and features model Adele Aldighieri.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign