Logo
  • Home
  • ·Media
  • ·HM Move Cotton Active yoga activewear campaign image
Model performing yoga stretch in cream activewear on a mat against a plain wall for H&M Move Cotton Active campaign

H&M H&M Move - Cotton Active 2026

About

A model is captured in profile performing a yoga upward-facing dog stretch on a woven mat against a pale, neutral wall. She wears matching cream-coloured activewear including a strappy sports bra and leggings. Soft, natural light illuminates the scene, highlighting the minimalist aesthetic of the H&M Move Cotton Active project. The photograph was shot by Mark Rabadan with hair styling by Mette Thorsgaard and features model Adele Aldighieri.

Brand

Project

Keywords

Credits

Styles

Techniques

Industries

Background

White Seamless

Context

Advertising Campaign