
H&M H&M Move - Cotton Active 2026
About
A model is captured in profile performing a yoga upward-facing dog stretch on a woven mat against a pale, neutral wall. She wears matching cream-coloured activewear including a strappy sports bra and leggings. Soft, natural light illuminates the scene, highlighting the minimalist aesthetic of the H&M Move Cotton Active project. The photograph was shot by Mark Rabadan with hair styling by Mette Thorsgaard and features model Adele Aldighieri.
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Background
White Seamless
Context
Advertising Campaign