H&M H&M Move - Cotton Active 2026

Description

This commercial editorial image features model Adele Aldighieri for the H&M Move Cotton Active project. The subject is seated on a low concrete platform, wearing fitted cream-colored activewear with long sleeves and trousers. She is captured mid-stretch with her feet pressed against a pale, textured wall in a soft natural light setup. The composition is horizontally framed with neutral earth tones dominating the scene. Hair styling is natural and loose, framing her face as she gazes directly toward the camera.

Style

Horizontal, Commercial, Earthy, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Textured Backdrop, Rooftop

Context

Advertising Campaign