Logo
  • Home
  • ·Media
  • ·HM Move Cotton Active fitness campaign image by Mark Rabadan
BrandH&M
ProjectH&M Move - Cotton Active
Model performing core exercises in black activewear on a mat against a plain wall for H&M Move Cotton Active

H&M H&M Move - Cotton Active 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Mette Thorsgaard
Mette ThorsgaardHair Stylist
Adele Aldighieri
Adele AldighieriModel

Tags

woman exercising in black activewearwoman exercisingblack activewearwoman doing core workoutworkout model

Description

This image captures a model performing core exercises in black activewear as part of the H&M Move Cotton Active project. Photographed by Mark Rabadan, the scene features model Adele Aldighieri positioned on a mat against a neutral backdrop. Her hair styling is credited to Mette Thorsgaard. The composition emphasizes athletic movement in a minimalist studio environment.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign