H&M H&M Move - Cotton Active 2026

Description

This black and white campaign image for H&M Move Cotton Active features model Adele Aldighieri leaning against a low wall indoors. Photographed by Mark Rabadan with hair styling by Mette Thorsgaard, she wears a fitted long-sleeve cropped top with a V-neckline and rolled-waist activewear trousers. The soft, natural lighting filters through sheer curtains in the background, casting a gentle illumination across the subject. The composition captures a calm, contemplative moment with minimalist staging and clean tonal grading.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Set-dressed

Context

Advertising Campaign