H&M H&M Move - Cotton Active 2026

Description

This portrait for the H&M Move Cotton Active campaign features model Adele Aldighieri captured from behind against a textured concrete wall. She wears a white sports bra with crisscross straps and matching high-waisted leggings. The lighting is soft and natural, emphasizing the clean aesthetic of the activewear collection. Mark Rabadan photographed the session with hair styling by Mette Thorsgaard.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign