Logo
  • Home
  • ·Media
  • ·HM Move Cotton Active portrait campaign photography
Close-up portrait of a woman with under-eye patches wearing a white top against a textured wall

H&M H&M Move - Cotton Active 2026

Associated creatives

Tags

Description

This close-up portrait features model Adele Aldighieri wearing translucent under-eye patches against a neutral textured wall. The soft, natural lighting highlights the candid, relaxed expression and natural skin texture. Photographed by Mark Rabadan with hair styling by Mette Thorsgaard for the H&M Move Cotton Active project. The composition employs a tight crop focusing on the subject's face and shoulders.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Skincare

Color

Cream (50%)
Light Grey (50%)

Background

Concrete Texture

Context

Portrait / Headshot