BrandH&M
ProjectH&M Move - Cotton Active

H&M H&M Move - Cotton Active 2026
Associated creatives
Tags
Description
This close-up portrait features model Adele Aldighieri wearing translucent under-eye patches against a neutral textured wall. The soft, natural lighting highlights the candid, relaxed expression and natural skin texture. Photographed by Mark Rabadan with hair styling by Mette Thorsgaard for the H&M Move Cotton Active project. The composition employs a tight crop focusing on the subject's face and shoulders.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Skincare
Color
Cream (50%)
Light Grey (50%)
Background
Concrete Texture
Context
Portrait / Headshot
