H&M H&M Move - Cotton Active 2026

Description

This monochrome image is a campaign portrait for the H&M Move Cotton Active project. The photograph features model Adele Aldighieri wearing a long-sleeved activewear top with thumbholes, seated against a plain light-colored wall that casts a distinct dark shadow profile behind her. The composition is captured with clean lines and high-contrast tonal grading, emphasizing texture and form. Photography is credited to Mark Rabadan, with hair styling by Mette Thorsgaard.

Style

Vertical, Commercial, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign