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  • ·HM x Magda Butrym floral print fashion campaign image
Brand
H&M
ProjectH&M x Magda Butrym
Model in black floral print jacket and matching trousers crouching against a white background.

H&M H&M x Magda Butrym 2025

Associated creatives

Joanna Wzorek
Joanna WzorekPhotographer
Jacob K
Jacob KFashion Editor/Stylist
Li Von Euler
Li Von EulerArt Director
Achol Ayor
Achol AyorModel
Caitlin Soetendal
Caitlin SoetendalModel
Rejoice Chuol
Rejoice ChuolModel

Tags

model crouching in floral printfloral print jacketfloral print trousersrose print outfitmodel in sunglasseswoman crouchingfloral jacketfloral trousersrose printsunglasses

Description

This fashion campaign image for H&M x Magda Butrym features a model crouching against a plain white studio background. The subject wears a dark jacket and matching trousers covered in a vibrant red rose print, complemented by a coordinated headscarf. Black sunglasses and strappy footwear complete the look, captured with clean studio lighting.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Jet Black (70%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign