H&M H&M x Magda Butrym 2025

Description

This fashion editorial photograph for H&M x Magda Butrym features a model wearing a vibrant red slip dress characterized by sculpted rosette bodice details. The subject wears dark sunglasses and dangling earrings, standing against a minimalist white seamless backdrop. She holds a single dark red rose by its stem in one hand, adding a symbolic floral element to the composition. The lighting is clean and even, accentuating the smooth fabric textures and sharp accessories. Joanna Wzorek captured the campaign with styling by Jacob K and art direction by Li Von Euler.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign