H&M H&M x Magda Butrym 2025

Description

This fashion editorial image for the H&M x Magda Butrym collection features a model posed in profile against a minimal white background. The subject wears a black swimsuit with gathered side detailing, paired with a matching black baseball cap and an integrated headscarf accent featuring a fabric rosette. The lighting is clean and soft, accentuating the sleek textures of the swimwear and accessories. Joanna Wzorek directed the photography, with fashion editing by Jacob K and art direction by Li Von Euler.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Lookbook