H&M H&M x Magda Butrym 2025

About

This fashion campaign image for H&M x Magda Butrym features a model posing against a neutral studio background. The subject wears a blue denim strapless bustier featuring dimensional floral rose appliques on the bodice paired with relaxed wide-leg denim jeans. The clean studio lighting highlights the textures and washes of the denim ensemble. Joanna Wzorek served as photographer with styling by Jacob K and art direction by Li Von Euler.