H&M H&M x Magda Butrym 2025

Description

This fashion campaign image for H&M x Magda Butrym features a model posing against a neutral studio background. The subject wears a blue denim strapless bustier featuring dimensional floral rose appliques on the bodice paired with relaxed wide-leg denim jeans. The clean studio lighting highlights the textures and washes of the denim ensemble. Joanna Wzorek served as photographer with styling by Jacob K and art direction by Li Von Euler.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign