H&M H&M x Magda Butrym 2025

Description

This portrait from the HM x Magda Butrym campaign features a Black model captured in profile wearing a pale pink ruched turtleneck top, dark sunglasses with decorative accents, and long crystal drop earrings with pearl pendants. The shot focuses on the upper body, highlighting the textures of the high-neck garment and sparkling jewelry accessories. The lighting is soft and natural, casting gentle shadows across the subject's face and creating a clean, editorial aesthetic. The background is a minimalist neutral wall, complemented by a patterned foreground surface.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign