H&M
H&M x Magda Butrym
Apr 2025
The H&M x Magda Butrym collection campaign leans into a polished editorial aesthetic, pairing structured tailoring with signature floral motifs. Shot against minimal, neutral studio backgrounds, the imagery focuses on the textural interplay of sequins, denim, and knitwear, utilizing clean vertical compositions to highlight specific garment silhouettes. Photographer Joanna Wzorek captures the collaboration with soft, natural light, working alongside art director Li Von Euler and stylist Jacob K to maintain a consistent, refined visual language. Models Achol Ayor, Caitlin Soetendal, and Rejoice Chuol front the campaign, showcasing key pieces ranging from ruched minidresses to sculptural rosette-adorned outerwear.
Editorial, Vertical, Clean
Natural light
Designer Fashion
White Seamless
Advertising Campaign
