H&M H&M Corporate Cosplay S/S 2025 2025

Description

This portrait from the H&M Corporate Cosplay Spring/Summer 2025 campaign features a model framed against a warm, hazy sky. The subject wears a dark, oversized utility jacket with a prominent high collar that partially conceals the lower face, paired with sleek dark trousers. Dramatic eye makeup and a dangling earring complement the sharp styling. The lighting is warm and directional, casting subtle highlights along the shoulders and jawline. The composition is vertical and tightly cropped, focusing attention on the bold silhouette.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sunset Sky

Context

Advertising Campaign