Brand
H&M H&M Corporate Cosplay S/S 2025 2025
Associated creatives
Tags
Description
This fashion editorial image for H&M Corporate Cosplay S/S 2025 was photographed by Carlijn Jacobs with fashion styling by Katie Burnett and set design by Heath Mattioli. Model Mia Armstrong lies vertically along a white diving board, wearing a vibrant red cutout swimsuit paired with translucent black tights. The composition is shot from directly overhead, highlighting clean geometric shadows cast against the bright white board and the turquoise water of the outdoor pool. The natural sunlight creates high-contrast shadows and emphasizes the rich textures of the swimwear and tights.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Crimson (50%)
Jet Black (50%)
Background
Outdoor Pool
Context
Advertising Campaign