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Brand
H&M
ProjectH&M Corporate Cosplay S/S 2025
Model floating on a transparent pool mattress while reading a newspaper in turquoise water

H&M H&M Corporate Cosplay S/S 2025 2025

Associated creatives

Carlijn Jacobs
Carlijn JacobsPhotographer
Katie Burnett
Katie BurnettFashion Editor/Stylist
Heath Mattioli
Heath MattioliSet Designer
Mia Armstrong
Mia ArmstrongModel

Tags

model on pool floatmodel in poolpool floatwoman reading newspaperwoman in dark coatdark coatnewspapertransparent pool mattressinflatable mattress

Description

Captured from an overhead perspective, a model floats on a transparent inflatable mattress in vibrant turquoise pool water for H&M Corporate Cosplay S/S 2025. The subject wears a dark coat and dark footwear while holding and reading a newspaper. Sunlight catches the rippling water surface, creating shimmering light patterns around the floating figure. Photographed by Carlijn Jacobs with styling by Katie Burnett and set design by Heath Mattioli.