Brand
H&M H&M Corporate Cosplay S/S 2025 2025
Associated creatives
Tags
Description
Captured from an overhead perspective, a model floats on a transparent inflatable mattress in vibrant turquoise pool water for H&M Corporate Cosplay S/S 2025. The subject wears a dark coat and dark footwear while holding and reading a newspaper. Sunlight catches the rippling water surface, creating shimmering light patterns around the floating figure. Photographed by Carlijn Jacobs with styling by Katie Burnett and set design by Heath Mattioli.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black (50%)
Background
Outdoor Pool
Context
Advertising Campaign, Lookbook