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Model floating on a transparent pool mattress while reading a newspaper in turquoise water

H&M H&M Corporate Cosplay S/S 2025 2025

About

Captured from an overhead perspective, a model floats on a transparent inflatable mattress in vibrant turquoise pool water for H&M Corporate Cosplay S/S 2025. The subject wears a dark coat and dark footwear while holding and reading a newspaper. Sunlight catches the rippling water surface, creating shimmering light patterns around the floating figure. Photographed by Carlijn Jacobs with styling by Katie Burnett and set design by Heath Mattioli.

Brand

H&M

Project

H&M H&M Corporate Cosplay S/S 2025 2025

Keywords

model on pool floatmodel in poolpool floatwoman reading newspaperwoman in dark coatdark coatnewspapertransparent pool mattressinflatable mattress

Credits

Carlijn Jacobs
Photographer
Katie Burnett
Fashion Editor/Stylist
Heath Mattioli
Set Designer
Mia Armstrong
Model

Styles

EditorialVerticalWarm

Techniques

Natural light

Industries

High Street Fashion

Background

Outdoor Pool

Context

Advertising Campaign
Lookbook
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