H&M: H&M Corporate Cosplay S/S 2025

Mar 2025

H&M presents the Corporate Cosplay S/S 2025 campaign, a fashion editorial series that explores the juxtaposition of structured office attire and surrealist leisure. Shot by photographer Carlijn Jacobs, the campaign leans into a clean, modern aesthetic that blurs the lines between professional environments and aspirational outdoor settings. Through a palette defined by warm light and high-contrast shadows, the imagery moves from retro-inspired corporate interiors to expansive, sun-drenched architectural backdrops. Fashion editor and stylist Katie Burnett curates a range of looks that pair sharp tailoring—including oversized suits and leather dresses—with bold accessories and sportswear. The visual narrative is supported by set design from Heath Mattioli, whose work integrates vintage office elements with sleek, minimalist environments. Model Mia Armstrong anchors the editorial, appearing across diverse settings that emphasize the collection's versatile silhouettes and textures.

Editorial, Vertical, Warm, Clean

Natural light

Advertising Campaign