H&M

Mar 2025

H&M presents the Corporate Cosplay S/S 2025 campaign, a fashion editorial series that explores the intersection of retro office environments and modern high-street aesthetics. Through a lens that balances professional structure with stylistic playfulness, the project places the subjects in both high-rise office settings and leisure-focused poolside scenes. Photographer Carlijn Jacobs captures the collection using warm, natural light and a clean visual language. Fashion editor and stylist Katie Burnett curates the garments, ranging from oversized grey tailoring to vibrant crimson silhouettes, while set designer Heath Mattioli creates the specific environments that ground the editorial narrative. The result is a series of clean, vertical-format images that lean into the contrast between sharp architectural lines and the fluidity of fashion-forward apparel.

Editorial, Vertical, Warm, Clean

Natural light

High Street Fashion

Advertising Campaign