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Brand
H&M
ProjectCore Collection
Model Alena Blohm posed in a black sports bra and biker shorts holding a white ball against a white studio background.

H&M Core Collection 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Alena Blohm
Alena BlohmModel

Tags

alena blohmwoman holding ballwoman holding sports ballblack biker shortsblack cycling shortsbiker shortscycling shortsblack sports brasports brablack athletic sockscalf high socks

Description

Model Alena Blohm stands frontally against a stark white studio backdrop for the H&M Core Collection. She wears a minimalist black sports bra paired with high-waisted black cycling shorts and black mid-calf socks. Raising both hands to chest level, she holds a light grey sports ball in front of her chin. The image is captured by photographer Mark Rabadan with creative direction by Georgina Kim, featuring bright, clean lighting and a modern activewear aesthetic.