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Brand
H&M
ProjectCore Collection
Model Alena Blohm in profile wearing a black long-sleeve top and holding a rolled black fitness mat against a white background.

H&M Core Collection 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Alena Blohm
Alena BlohmModel

Tags

alena blohmwoman holding yoga matwoman holding matblack long sleeve topblack athletic toprolled yoga matblack yoga matrolled mat

Description

Captured in high-contrast black and white for H&M's Core Collection, model Alena Blohm is photographed in side profile holding a black cylindrical yoga mat across her torso. She wears a fitted black long-sleeve athletic top with her hair pulled back into a neat ponytail. Creative directed by Georgina Kim and photographed by Mark Rabadan, the studio portrait features clean, high-key lighting against an illuminated white backdrop.