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Model Alena Blohm in profile wearing a black long-sleeve top and holding a rolled black fitness mat against a white background.

H&M Core Collection 2026

About

Captured in high-contrast black and white for H&M's Core Collection, model Alena Blohm is photographed in side profile holding a black cylindrical yoga mat across her torso. She wears a fitted black long-sleeve athletic top with her hair pulled back into a neat ponytail. Creative directed by Georgina Kim and photographed by Mark Rabadan, the studio portrait features clean, high-key lighting against an illuminated white backdrop.

Brand

H&M

Project

H&M Core Collection 2026

Keywords

alena blohmwoman holding yoga matwoman holding matblack long sleeve topblack athletic toprolled yoga matblack yoga matrolled mat

Credits

Mark Rabadan
Photographer
Georgina Kim
Creative Director
Alena Blohm
Model

Styles

VerticalCommercialMonochromeClean

Techniques

High-key

Industries

Sportswear

Background

White Seamless
Residential Building

Context

Lookbook
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