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Brand
H&M
ProjectCore Collection
Model Alena Blohm seated barefoot in a black sports bra and leggings against a bright white seamless background.

H&M Core Collection 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Alena Blohm
Alena BlohmModel

Tags

alena blohmmodel alena blohmwoman in black activewearblack sports brasports brablack leggingsactivewear leggingsblack athletic wear

Description

Photographed by Mark Rabadan with creative direction by Georgina Kim, model Alena Blohm poses for the H&M Core Collection. Seated barefoot on a reflective white surface against a high-key seamless white backdrop, she wears a minimalist black sports bra and matching high-waisted leggings. The composition is framed vertically with bright, even studio lighting that highlights her slicked-back hairstyle and radiant, dewy skin tone.