BrandH&M
ProjectCore Collection

H&M Core Collection 2026
Associated creatives
Tags
Description
Photographed by Mark Rabadan with creative direction by Georgina Kim, model Alena Blohm poses for the H&M Core Collection. Seated barefoot on a reflective white surface against a high-key seamless white backdrop, she wears a minimalist black sports bra and matching high-waisted leggings. The composition is framed vertically with bright, even studio lighting that highlights her slicked-back hairstyle and radiant, dewy skin tone.
Style
Vertical, Commercial, Clean, Minimalist
Techniques
High-key
Industries
High Street Fashion
Color
Jet Black (100%)
Background
White Seamless, Residential Building
Context
Lookbook
