H&M Core Collection 2026

Description

Model Alena Blohm demonstrates a deep backbend yoga stretch on a dark exercise mat in a high-key studio setting for H&M's Core Collection. She wears a matching black sleeveless sports bra and high-waisted leggings, posed barefoot with her head tilted upward and legs bent at the knees. The studio environment features pure white backdrop illumination, creating a sharp, high-contrast silhouette along the subject's form. Photography for the campaign is by Mark Rabadan with creative direction by Georgina Kim.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

High-key

Industries

Sportswear

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign