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Model Alena Blohm wearing black sportswear while performing a yoga backbend stretch on a mat against a white studio background.

H&M Core Collection 2026

About

Model Alena Blohm demonstrates a deep backbend yoga stretch on a dark exercise mat in a high-key studio setting for H&M's Core Collection. She wears a matching black sleeveless sports bra and high-waisted leggings, posed barefoot with her head tilted upward and legs bent at the knees. The studio environment features pure white backdrop illumination, creating a sharp, high-contrast silhouette along the subject's form. Photography for the campaign is by Mark Rabadan with creative direction by Georgina Kim.

Brand

H&M

Project

H&M Core Collection 2026

Keywords

alena blohmwoman in black sportswearblack sportswearsportswearblack sports brasports brablack leggingsleggingswoman doing yogayoga posebackbend stretch

Credits

Mark Rabadan
Photographer
Georgina Kim
Creative Director
Alena Blohm
Model

Styles

HorizontalCommercialCleanMinimalist

Techniques

High-key

Industries

Sportswear

Background

White Seamless
Residential Building

Context

Advertising Campaign
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