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Monochrome shot of Alena Blohm in black activewear stretching forward while seated on a studio floor against a white backdrop.

H&M Core Collection 2026

About

A clean black and white studio portrait from the H&M Core Collection campaign, art directed by Georgina Kim and photographed by Mark Rabadan. Model Alena Blohm wears a sleek black camisole top and black leggings, seated on the floor and reaching forward in a focused stretching pose. The composition features minimal contrast against a clean white seamless backdrop, highlighting the streamlined silhouette of the activewear.

Brand

H&M

Project

H&M Core Collection 2026

Keywords

alena blohmwoman stretchingwoman in black activewearblack activewearactivewearblack tank topblack leggingsseated stretchsportswear

Credits

Mark Rabadan
Photographer
Georgina Kim
Creative Director
Alena Blohm
Model

Styles

VerticalMonochromeCommercialClean

Techniques

Soft Light

Industries

Sportswear

Background

White Seamless
Residential Building

Context

Advertising Campaign
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