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Brand
H&M
ProjectCore Collection
Monochrome shot of Alena Blohm in black activewear stretching forward while seated on a studio floor against a white backdrop.

H&M Core Collection 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Alena Blohm
Alena BlohmModel

Tags

alena blohmwoman stretchingwoman in black activewearblack activewearactivewearblack tank topblack leggingsseated stretchsportswear

Description

A clean black and white studio portrait from the H&M Core Collection campaign, art directed by Georgina Kim and photographed by Mark Rabadan. Model Alena Blohm wears a sleek black camisole top and black leggings, seated on the floor and reaching forward in a focused stretching pose. The composition features minimal contrast against a clean white seamless backdrop, highlighting the streamlined silhouette of the activewear.

Style

Vertical, Monochrome, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Color

Jet Black (100%)

Background

White Seamless, Residential Building

Context

Advertising Campaign