Logo
  • Home
  • ·Media
  • ·H&M Core Collection Alena Blohm Activewear
BrandH&M
ProjectCore Collection
Black and white shot of model Alena Blohm seated and stretching forward in black activewear against a white studio background.

H&M Core Collection 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Alena Blohm
Alena BlohmModel

Tags

alena blohm stretchingalena blohmwoman stretchingwoman in black activewearblack activewearblack bodysuitblack leggingssleeveless top

Description

A minimalist black and white fashion photograph featuring model Alena Blohm for H&M's Core Collection. Directed by Georgina Kim and photographed by Mark Rabadan, the image captures the model seated on the floor in a forward stretch wearing sleek black activewear. Soft high-key studio lighting emphasizes the subject's form and posture against a clean white seamless backdrop.

Style

Vertical, Monochrome, Minimalist, Commercial

Techniques

Soft Light

Industries

Sportswear

Color

Jet Black (70%)

Background

White Seamless, Residential Building

Context

Advertising Campaign