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BrandH&M
ProjectCore Collection
Model Alena Blohm stretching overhead in a black tank top and leggings on an exercise mat against a bright white background.

H&M Core Collection 2026

Associated creatives

Mark Rabadan
Mark RabadanPhotographer
Georgina Kim
Georgina KimCreative Director
Alena Blohm
Alena BlohmModel

Tags

alena blohmalena blohm stretchingwoman stretchingwoman doing yogablack activewearactivewearblack tank toptank topblack leggingsleggingsyoga pose

Description

Model Alena Blohm poses for H&M's Core Collection in a monochrome studio portrait photographed by Mark Rabadan with creative direction by Georgina Kim. Seated on a dark exercise mat, she extends her arms upward in a symmetrical stretch while gazing directly into the camera. She wears a fitted black scoop-neck tank top and matching black athletic leggings with her hair pulled back smoothly. The composition utilizes high-key lighting to isolate the subject against an immaculate white seamless backdrop.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

High-key

Industries

Sportswear

Color

Jet Black (90%)

Background

White Seamless, Residential Building

Context

Advertising Campaign