
H&M Core Collection 2026
About
Model Alena Blohm poses for H&M's Core Collection in a monochrome studio portrait photographed by Mark Rabadan with creative direction by Georgina Kim. Seated on a dark exercise mat, she extends her arms upward in a symmetrical stretch while gazing directly into the camera. She wears a fitted black scoop-neck tank top and matching black athletic leggings with her hair pulled back smoothly. The composition utilizes high-key lighting to isolate the subject against an immaculate white seamless backdrop.
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Background
White Seamless
Residential Building
Context
Advertising Campaign