H&M H&M A/W 2025 - Drop 2 2025

Description

This image is a campaign portrait for the H&M A/W 2025 Drop 2 project, photographed by Anthony Seklaoui with fashion styling by Jacob K. A female model stands centrally against a dark, nocturnal urban backdrop with distant streetlights and vehicular red taillights visible. She wears a voluminous dark faux fur coat over a dark top and glossy patent trousers, holding a small dark handbag in her right hand. The lighting is direct and sharp, characteristic of flash photography, highlighting the texture of the garments and creating stark contrasts against the deep shadows of the environment. Hair styling by Mustafa Yanaz and makeup by Lucy Bridge complete the polished editorial look.

Style

Editorial, Vertical, Cinematic, Clean

Techniques

Flash

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign