Brand
ProjectH&M A/W 2025 - Drop 2

H&M H&M A/W 2025 - Drop 2 2025
Associated creatives
Tags
Description
Two female models walk along a paved city street at night for the H&M A/W 2025 Drop 2 campaign, photographed by Anthony Seklaoui with direction by Mitch Ryan. The model on the left wears a white sheer lace blouse with ruffled bell sleeves and black glossy trousers, accessorized with a gold necklace. The model on the right wears a black lace slip dress and matching boots. The scene is shot with flash lighting against a dark street background.
Style
Editorial, Horizontal, Moody, Clean
Techniques
Flash
Industries
High Street Fashion
Color
Pure White (30%)
Jet Black (70%)
Background
Street
Context
Advertising Campaign






