H&M H&M A/W 2025 - Drop 2 2025

Description

This editorial fashion photograph captured by Anthony Seklaoui for the H&M A/W 2025 Drop 2 project features two models standing outdoors on an urban street during twilight. The model on the left has blonde hair and wears a black faux fur jacket paired with a textured black leather skirt while holding a small handbag. The model on the right has dark hair and wears a long black faux fur coat with a high neckline while carrying a structured handbag. Styled by Jacob K with hair by Mustafa Yanaz and makeup by Lucy Bridge, the scene evokes a moody evening atmosphere with natural ambient street lighting. The composition highlights textured winter apparel against a dark city backdrop.

Style

Editorial, Horizontal, Moody, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign