H&M
H&M A/W 2025 - Drop 2
Oct 2025
H&M presents its A/W 2025 Drop 2 collection, captured through an editorial fashion campaign that leans into moody, nocturnal urban aesthetics. Photographed by Anthony Seklaoui and directed by Mitch Ryan, the imagery prioritizes sharp tailoring and textured winter apparel against stark city backdrops. The series features models Alex Consani, Angelina Kendall, and Vittoria Ceretti, styled by Jacob K. The execution shifts between high-contrast flash photography and ambient natural light, emphasizing garment details like patent leather and faux fur. Hair by Mustafa Yanaz and makeup by Lucy Bridge support a clean, polished look throughout the campaign.
Editorial, Clean, Horizontal, Moody
Flash
High Street Fashion
Street
Advertising Campaign
