H&M presents the A/W 2025 Drop 2 collection, a high street fashion campaign captured through the lens of photographer Anthony Seklaoui. Directed by Mitch Ryan, the imagery leans into a nocturnal urban aesthetic, utilising sharp flash photography to highlight the tactile qualities of the seasonal apparel, ranging from faux fur outerwear to leather separates and lace detailing.
Working alongside fashion editor Jacob K, the creative team presents a series of editorial portraits and street-based compositions. The visuals, which also feature the work of hair stylist Mustafa Yanaz and makeup artist Lucy Bridge, focus on textures and monochromatic palettes against the backdrop of a city at night. Models Alex Consani, Angelina Kendall, and Vittoria Ceretti bring a cinematic feel to the collection, balancing commercial appeal with an editorial edge.
