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BrandHermes
ProjectSpring 2025 Ad Campaign
Close-up profile of a model wearing a decorated straw hat adorned with flowers against a solid red background

Hermes Spring 2025 Ad Campaign 2025

Associated creatives

Agnes Lloyd-Platt
Agnes Lloyd-PlattCreative Director
Laetitia Leporcq
Laetitia LeporcqStylist
Christian Eberhard
Christian EberhardHair
Adrien Pinault
Adrien PinaultMakeup

Tags

model in floral hatmodel in hatfloral hatstraw hat with flowersstraw hat

Description

This portrait from the Hermes Spring 2025 ad campaign captures a model in profile wearing a wide-brimmed straw hat embellished with white and dark red flowers. The minimalist composition features a solid, warm red background that highlights the textured details of the hat and floral elements. Agnes Lloyd-Platt serves as creative director, with styling by Laetitia Leporcq, hair by Christian Eberhard, and makeup by Adrien Pinault.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Nude / Sand (50%)
Crimson (30%)
Pure White (20%)

Background

Coloured Seamless

Context

Advertising Campaign