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  • ·Hermes Spring 2025 Ad Campaign Editorial Fashion Image
BrandHermes
ProjectSpring 2025 Ad Campaign
Model in printed patterned tunic dress standing against a blue background framed by foreground flowers

Hermes Spring 2025 Ad Campaign 2025

Associated creatives

Agnes Lloyd-Platt
Agnes Lloyd-PlattCreative Director
Laetitia Leporcq
Laetitia LeporcqStylist
Christian Eberhard
Christian EberhardHair
Adrien Pinault
Adrien PinaultMakeup

Tags

woman in patterned dresspatterned tunic dresstunic dresspatterned dressdressasian woman

Description

This fashion editorial image for the Hermes Spring 2025 ad campaign features a model wearing a patterned tunic dress with equestrian-inspired motifs. The model stands against a vibrant blue backdrop, partially obscured by a creative double-exposure or in-camera optical effect. Large, colourful flowers in the foreground add depth and framing to the composition. Styling was led by Laetitia Leporcq, with hair by Christian Eberhard and makeup by Adrien Pinault, under the creative direction of Agnes Lloyd-Platt.

Style

Editorial, Vertical, Grainy, Golden Hour

Techniques

Multiple exposure

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign