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BrandHermes
ProjectSpring 2025 Ad Campaign
Model wearing a patterned jacket carrying a brown leather bag against a solid yellow backdrop

Hermes Spring 2025 Ad Campaign 2025

Associated creatives

Agnes Lloyd-Platt
Agnes Lloyd-PlattCreative Director
Laetitia Leporcq
Laetitia LeporcqStylist
Christian Eberhard
Christian EberhardHair
Adrien Pinault
Adrien PinaultMakeup

Tags

woman wearing patterned jacketpatterned jacketbrown leather bagleather shoulder bagwoman carrying bagmodel in profile

Description

This fashion editorial image for the Hermes Spring 2025 ad campaign features a model captured from behind in profile view, wearing an off-white jacket with brown grid patterns and carrying a structured brown leather shoulder bag. A black hoop object cuts across the frame while an out-of-focus tulip stem curves in the foreground, creating a framing element. The background consists of a warm, textured yellow wall. Soft, diffused lighting enhances the clean lines and minimalist composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (50%)
Off-White (50%)

Background

Coloured Seamless

Context

Advertising Campaign