Hermes Ride On 2026

Description

An advertising campaign image for Hermes titled Ride On features a Black man seated dynamically on a wooden chair outdoors against a warm terracotta-toned background. He wears a grey jacket, dark shirt, and white trousers, holding leather reins as if guiding a horse just out of frame. A large tan leather travel bag rests on the chair beside him, adorned with charms, while various leather straps, a patterned scarf, and a cylindrical wooden lantern-like accessory are arranged around the base. The lighting creates soft shadows and highlights the rich textures of the leather and fabric. Hermes branding and French text appear subtly in the upper portion of the frame.