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Brand
Hermes
ProjectRide On
Woman in a yellow sweater and silk scarf holding reins against a textured terracotta wall with Hermes luggage

Hermes Ride On 2026

Associated creatives

ICONOCLAST
ICONOCLASTProduction
Fabien Mouillard
Fabien MouillardCreative Director
Mikael Jansson
Mikael JanssonPhotographer
Elodie David
Elodie DavidFashion Stylist
James Pecis
James PecisHair Stylist
Hannah Murray
Hannah MurrayMakeup Artist
Stella Hanan
Stella HananModel
Matthew Seymour
Matthew SeymourModel

Tags

woman wearing yellow sweateryellow sweaterwoman in yellowsweaterwoman holding reinssilk scarftall grey bootsleather handbagorange leather backpack

Description

An outdoor fashion campaign image for Hermes titled Ride On features a woman seated with equestrian-inspired styling. She wears a yellow collared top, dark trousers, tall grey boots, and a patterned silk scarf tied around her neck. Beside her are stacked luxury orange and brown leather bags, including a prominent backpack and handbag, along with a striped blanket. The lighting is warm and natural, casting soft shadows against a textured pinkish-terracotta background wall. Visible branding includes the Hermes logo and the text Hermes, ride on! in the upper left corner.