Logo
  • Home
  • ·Media
  • ·Herman Miller Everybody Sits Campaign by Max Siedentopf
BrandHerman Miller
ProjectBrand Identity
Herman Miller ad featuring white text on red beside a sixteen-image grid of diverse people sitting playfully on office chairs.

Herman Miller Brand Identity 2026

Associated creatives

Look
LookDesign
Max Siedentopf
Max SiedentopfPhotography

Tags

herman miller office chairherman miller chairoffice chairergonomic desk chairdesk chairergonomic chairgrid of people sittingpeople sitting in chairs

Description

A graphic brand identity campaign for Herman Miller designed by Look with photography by Max Siedentopf. The left side features bold white typography across a vibrant solid red panel stating 'No matter who you are or how you sit, you'll be happier in a Herman Miller' above the tagline 'Sit your best.' The right side displays 'Everybody sits.' above a four-by-four grid of studio-lit figures—and one dog—seated in distinct, dynamic, and relaxed poses on various Herman Miller ergonomic task chairs against a crisp white background.

Style

Horizontal, Commercial, playful, Minimalist, Graphic

Techniques

Typography

Industries

Specialty Retailers

Background

Solid Colour

Context

Advertising Campaign