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BrandHerman Miller
ProjectBrand Identity
Young child in a floral dress seated in an oversized black ergonomic office chair next to a bold yellow typographic advertisement.

Herman Miller Brand Identity 2026

Associated creatives

Look
LookDesign
Max Siedentopf
Max SiedentopfPhotography

Tags

child in office chairchild in ergonomic chairgirl sitting in chairtoddler in desk chairblack office chairblack desk chairergonomic task chairoffice chairfloral dressprinted floral dress

Description

An advertisement for Herman Miller's Brand Identity project, photographed by Max Siedentopf with design by Look. The horizontal composition features a split layout, with bold white typography set against a vibrant golden yellow panel on the left reading, 'Sitting. Everybody does it. Bottom meets chair. Feet meet floor. Or not. Et voila! Sit your best.' On the clean white right side, a young child wearing a floral-patterned dress and white shoes sits centered in an oversized black ergonomic task chair holding a small fruit beneath the heading 'Everybody sits.'

Style

Horizontal, Commercial, playful, Clean, Graphic

Techniques

Typography

Color

Jet Black (50%)
Off-White (30%)

Context

Advertising Campaign