Herman Miller Brand Identity 2026

Description

Part of a brand identity campaign for Herman Miller photographed by Max Siedentopf with design by Look, this split-layout advertisement combines bold graphic design and playful studio photography. On the left, a solid red field features white sans-serif campaign messaging. On the right, against a clean white backdrop, a woman in a bright pink ribbed top, pale leggings, and white leg warmers reclines playfully in a black ergonomic Herman Miller Aeron office chair with her legs pointed upward toward bold header text.

Style

Horizontal, Commercial, playful, Clean, Graphic

Techniques

Typography

Color

Context

Advertising Campaign