Herman Miller Brand Identity 2026

Description

This brand identity video for Herman Miller, directed by Max Siedentopf, explores human interaction with seating through a dynamic sequence of studio scenes. The video features various individuals, including models and office workers, demonstrating different postures and movements while seated on ergonomic office chairs against a minimalist white seamless backdrop. Interspersed with vintage animation clips, typography text cards, and instructional diagrams, the piece blends live-action performance with graphic elements. The clean lighting and contemporary commercial styling highlight the form and function of the seating.