Brand
ProjectSpring/Summer 2025 Lookbook

Helmut Lang Spring/Summer 2025 Lookbook 2025
Associated creatives
Tags
Description
This lookbook image for Helmut Lang's Spring/Summer 2025 collection features a male model walking forward against a neutral white seamless background. The model wears a coordinated beige outfit consisting of a short-sleeve button-down utility shirt with front pockets and matching trousers, layered over a light undergarment. The composition is captured vertically with soft, balanced lighting highlighting the structured apparel and clean lines. Philipp Paulus photographed the campaign with styling by Jason Rider and art direction by Becca Thandi Halev.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Camel (90%)
Background
White Seamless
Context
Lookbook

