Helmut Lang Spring/Summer 2025 Lookbook 2025

Description

This lookbook image features a male model walking forward against a minimal white studio background. He wears a taupe zip-up jacket with a black high collar layered over a dark shirt, paired with matching taupe trousers and dark shoes. The lighting is bright and clean, characteristic of a contemporary fashion campaign. The composition is straightforward and centered, highlighting the tailoring and construction of the Helmut Lang apparel. Philipp Paulus photographed the campaign under the creative direction of Becca Thandi Halev with styling by Jason Rider.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Lookbook