Brand
ProjectSpring/Summer 2025 Lookbook

Helmut Lang Spring/Summer 2025 Lookbook 2025
Associated creatives
Tags
Description
This lookbook image for Helmut Lang's Spring/Summer 2025 collection features a male model walking toward the camera against a neutral white studio backdrop. Photographed by Philipp Paulus with styling by Jason Rider, the subject wears a crisp white short-sleeve button-down shirt tucked into dark denim jeans, accented by a distinctive layered belt. The clean compositional framing emphasizes contemporary minimalism and precise tailoring. Art direction was led by Becca Thandi Halev with hair styling by Nero.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Navy (50%)
Background
White Seamless
Context
Lookbook

