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Brand
H&M
ProjectH&M Summer 2026 Campaign
Model with long blonde hair wearing an olive green utility shirt and matching pants against a plain white background

H&M H&M Summer 2026 Campaign 2026

Associated creatives

Drew Vickers
Drew VickersPhotographer
Jean-Baptiste Talbourdet-Napoleone
Jean-Baptiste Talbourdet-NapoleoneCreative Director
Lolita Jacobs
Lolita JacobsCreative Director
Emmanuelle Alt
Emmanuelle AltFashion Editor/Stylist
Damien Boissinot
Damien BoissinotHair Stylist
Mark Carrasquillo
Mark CarrasquilloMakeup Artist
Angelina Kendall
Angelina KendallModel
Awar Odhiang
Awar OdhiangModel
Luke Champion
Luke ChampionModel
Mona Tougaard
Mona TougaardModel

Tags

model in olive green utility shirtolive green utility shirtutility shirtolive green cargo trouserscargo trouserslong blonde hair male modelmale modelolive green set

Description

This fashion editorial image from the H&M Summer 2026 campaign was captured by photographer Drew Vickers with creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs. Styled by Emmanuelle Alt, the shot features model Luke Champion wearing an olive green utility shirt, matching cargo trousers, and an extra jacket tied around the waist. The subject has long blonde hair and is captured against a clean, minimal white seamless backdrop with soft, even studio lighting. Hair was styled by Damien Boissinot and makeup by Mark Carrasquillo.